You can save a lot of money when you buy a diamond online, but it can intimidating to think about spending that type of money without being able to see the diamond. Each one has a GIA, AGS or IGI certification.

It’s one of the largest catalogs online and each one has 360-degree video so you can look at it as if it were sitting on a satin board in front of you. That’s almost a quarter-million diamonds that run the gamut of color, clarity, cut, carat, and shape. Here are a few reasons: Massive Diamond SelectionĪs of August 2020, James Allen has over a 200,000 loose diamonds in its catalog.

If you’re comfortable buying a diamond or an engagement ring online, you might be wondering why James Allen? It is the largest retailer of diamond jewelry in the world, headquartered in Akron, Ohio, and they have approximately 5,000 stores. Signet Jewelers is a publicly-traded company under the ticker NYSE:SIG and with a market capitalization of $1.2 billion. Interestingly, James Allen was acquired by Signet in August of 2017. I don’t want to spend too much time on the founders but they are all equally impressive as operators. Using his expertise and work with diamonds, he began trading diamonds in Belgium, Russian, South Africa, and Israel. He started as a diamond polisher and would eventually move his way up to designing manufacturing machines to help automate the work he did. James Allen was founded in 2006 by four individuals – Oded Edelman, James Schultz, Michele Sigler and Dean Lederman.įor thirty years, Oded Edelman was involved in the jewelry business. One of the companies leading that charge is James Allen. It’s completely safe and totally expected that you’d buy online because you can get a better price, better service, and add-ons you wouldn’t get from a store at the mall.Īnd with today’s technology, you can see exactly what you’re getting at magnifications you can’t get in a store. The idea that you could shop online and thousands on a product, any product, was sheer lunacy.īut today? It’s common. When I proposed to my wife, Blue Nile was in its infancy.

Downtime by James Allen